Broadstone launches new brand identity

  • Broadstone reveals new brand identity reflecting the heritage, evolution and growth of the business.

Broadstone, a leading independent pensions, employee benefits, and investments consultancy, is delighted to reveal its evolved brand.

The fresh identity demonstrates the development of Broadstone, reflecting its rich heritage, consistent track record of growth – both organically and through acquisitions – and its outstanding record of consultancy-led client delivery.

Broadstone is a business with a vibrant history of over 40 years that has combined the expertise of over 500 consultants and administrators and now advises over a thousand clients across pensions, investments and employee benefits.

Its evolution and increasing breadth of services inspired this new brand to create a single, clear identity that reflects the current size and scale of the business as well as the strong foundations for future growth.

Last year Broadstone acquired PwC’s Private Client and Treasury Investment team to expand the footprint of its private client Investment Advisory business.

It has also significantly strengthened its Employee Benefits Consulting division which is a major area of growth alongside the specialist Consulting, Actuarial and Administration teams.

In 2021, Broadstone secured new financial backing through the Intermediate Capital Group. Tony Gusmao has led the business as Chief Executive Officer since 2022.

Tony Gusmao, Chief Executive Officer of Broadstone, said: “This brand reflects the confidence and capabilities of a unified Broadstone as we look to the future.

“Through our ambitious growth strategy, we have combined a group of complementary businesses, teams and specialisms under the Broadstone brand while continuing to quietly deliver an outstanding service to our clients.

“Our bright and motivated colleagues are dedicated to helping people achieve prosperous and fulfilling lives through our consultancy-led solutions.

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