Your employees are one of your most valuable stakeholders so it’s important to appreciate their value. One way to do this is to consistently think about the employee journey and what it means to work for your business. If employee engagement refers to the relationship between an organisation and its employees, internal communications refers to the actual journey itself, which is something not all organisations are focusing enough on. Just like one might invest in tracking a customer journey, forward-thinking organisations see the importance of tracking an employee journey. Things have moved on from simply handing out a welcome pack to new joiners – employees are demanding more – and switched on companies are providing it.
Some large companies do this by investing in Internal Communication Directors or take that one step further to recruit Chief Experience Officers to oversee every touchpoint where employees could have a positive or negative experience from their employer. However, in our experience there is often a famine or feast approach. Some companies offer very little to staff, or, alternatively, staff are bombarded with information on a daily basis. Both approaches are dangerous in that they can alienate staff or even detract from the message you want to get across. It’s important to clarify your internal communication messages and then ask if they are reaching the right staff at the right time.
Personalise your communication messages
Ideally, in order to ensure the relevant messages are going to the correct staff members, we advise segmenting your message(s). If this seems like an impossible task for your HR team or it sounds expensive, let us assure you that it isn’t. What’s more, this type of personalisation, perhaps based on gender, life stage or length of service, will ensure that your staff feel valued and appreciated. One easy way to accomplish this could be through an employee benefits platform. This technology doesn’t just allow employees to choose from a standard list of benefits, you can now use it to send tailored communications to specific individuals/groups based on what might be relevant or exciting to them.
Finding the right platform in a busy marketplace can be difficult but at Broadstone we’ve developed our platform – Flexcel – to be as flexible as you need to meet your requirements, regardless of the size of your business. It can also incorporate existing benefits or introduce new ones and it takes away the hassle of clunky administration. Your staff will love the fact they can access their secure data 24/7 from anywhere and you will love the fact you can upload communications news to all, or segments of your staff as and when you need to. This valuable tool offers a quick and easy way to share the company vision as well as key messages.
How do you know what benefits your staff want?
Employees who are listened to will always feel more invested in your business and of course, the more you know your staff, the more you can personalise your benefits offering and your overall message to staff.
Listening to employees’ and providing what they want does makes a positive difference to your business culture. When it comes to employee benefits, providing a range of options is vital as not everyone will want or need the same thing at the same time. Thanks to our innovative new technology you can build relationships and bring your staff along with you – all you have to do is ask what they want. Our experienced team can help you through design, implementation and review – get in touch to see how we can help.